We tell many of our clients that a sign needs to identify what their business does as oppose to what the owner’s name is for example. Unless you have a brand that is recognized nationally, what the business does is much more important than random name that people can’t associate with. Here is an example of a recent sign we …
Once again a corporate merger/acquisition results in a whole new logo change for a company in the valley. Pericom became Diodes. This project posed some unique technical challenges. The new logo had to be fabricated as individual letters and installed in a flat manner even though the main building fascia was curved with custom brushed aluminum paneling. We spent a …
We had talked about JDSU, a staple in the high-tech Silicon Valley splitting into two companies. Viavi and Lumentum. We discussed the project for Viavi in a previous post. The bigger portion of this split (in terms of locations and signage) was Lumentum. Again we were there with our client as one element of their transition from early on. The …
As with many airports, San Jose also has stringent guidelines for the aesthetics of signs, graphics, and other highly visible decors in the main terminals. Any new store or restaurant must submit a design package to the airport authority for their approval. Signs Unlimited has been a partner to many companies going through this process by providing attractive designs to …
