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One of the most important advances in marketing over the past few decades is the focus on corporate branding. Large companies grasped the importance of branding early on, and it is now an important goal for the smallest of firms and businesses.
Helping local businesses develop their brands is a specialty of the team at Signs Unlimited. We have extensive experience working with companies of all sizes and types to develop signage concepts that integrate perfectly with their corporate branding strategy.
The concept behind branding is letting your customers and prospects – and even your team members – know that your business is about more than selling a product or service. The brand you develop and communicate shows those individuals what your company holds as core values and priorities. A great brand creates an automatic acceptance from its users. It is about more than a logo or a promotional tagline, it is about how your firm lives out its purpose.
While your brand is about more than any one element, carefully developed and presented corporate branding graphics and corporate logo design are integral to effective long-term branding strategies. The visual representation you present to the public is often the starting point of their relationship with and perception of your business and what you represent.
Signs Unlimited understands that well-designed and executed signage plans are essential to proper brand development and protection. Each of your signs must be part of a well-planned and orchestrated marketing statement. When anyone sees your signs, they create both an immediate visual and a long-lasting subliminal impact. Your goal is to make that impression and impact a great one, one that registers positively with your market.
The variety of signs that fit into the category of corporate branding is large and can include even the “ordinary” directional and information signs outside and inside your business. Each of your signs must be consistent in how they present your branded logo, color schemes, and imaging.
This makes every sign that is displayed on every surface a part of your branding strategy. This will include your standard pole and wall exterior signs but also encompasses:
Each of these signs has a specific role and value in an overall branding strategy. Each also serves a double purpose. First, it communicates specific information, such as your company name or such things as seasonal promotional messages. The second is fitting into that overall strategy of making your brand familiar, accepted, and preferred. We enjoy working with our clients and will explain each of the sign types, and others that may fit your corporate branding strategy. This will empower you to make the right branding decisions for your customized signage plan.
Our team of experienced professionals at Signs Unlimited in San Jose understand your signs must fit an overall branding strategy and convey your marketing message. You’re just one call or click away from adding our expertise to your team and building your brand with the best. Act today!
