Storefront Signs for Business
A store’s front facade is usually your customer’s first point of contact with your business. Your storefront must create the right first impression. This can set the tone of the entire customer experience and impact their perception of your business.
A study on signage found that nearly 8 out of 10 customers entered a business for the first time solely because of their signs. This means having the right storefront signs in San Jose potentially increases more traffic to your business.
What Are Storefront Signs?
Storefront signs are a sign or combination of signs found at the front face of your store or business. These signs typically have your company name and logo, which helps you introduce your business to the public.
In a sea of surrounding businesses, custom storefront signs can help set you apart from the competition. For this reason, it is important to choose the right sign options that can benefit your business.
Signs Unlimited offers a variety of options that makes the cost of storefront signs worth your investment. Our team will help identify which signs best suit your business needs. Give us a call today for a FREE consultation!
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Types of Storefront Signs
Whether you are an SME or a large enterprise, storefront signs are a necessary addition to your business space. However, no two storefront signs are alike. Choosing the right signs to represent your brand is the best way to make an impact on your target customers in San Jose.
To give you a better idea, here are options you can consider:
- Channel Letter Signs – When you need prominent signage that identifies your business, channel letters are the best choice. These are typically positioned above your door or windows. It is an effective way to display your business name and logo.
- Awning Signs – These are pieces of fabric secured against your exterior, creating shade for both your customers and your store. Incorporating your business name on awnings is a great way to create more awareness for your brand in San Jose. Since these are extended from your building, it is hard to miss for anyone passing by.
- Window Graphics – Window graphics are the perfect addition to your business storefront signs. They turn your otherwise empty window spaces into valuable messaging and advertising tools. Since vinyl adhesives are easy to install and remove, they are ideal for promoting seasonal products and events.
- Hanging Signs – Hanging signs are suspended from a frame that is attached to your storefront. These elevated outdoor retail signs are visible from a distance, useful for San Jose locations that have a lot of foot traffic.
Uses of Storefront Signs
There are a lot of useful ways commercial storefront signs can function for your business. One, it is the most effective way to generate attention towards your store. Customers will have a harder time locating you without a single outdoor sign.
These signs give your business the visibility it needs. Lighted storefront signs are available when you want 24/7 business exposure.
Lastly, studies show that about 67% of customers make purchase decisions because of a store’s sign. Having the right custom retail signs help make your business gain profit.
How to Choose the Right Storefront Signs for Your Business
- Location and Visibility: Consider your store’s location. If you’re located in a busy shopping district, bold and illuminated signs such as channel letter signs can stand out effectively.
- Brand Identity: Your business storefront signs should reflect your business’s personality. A playful, creative store might benefit from vibrant signs, while a luxury boutique may choose sleek and sophisticated designs.
- Material Selection: From durable metal outdoor storefront signs to classic wood storefront signage, your material choice can enhance the aesthetic and longevity of your sign.
- Budget Considerations: High-quality signage doesn’t have to break the bank. At Signs Unlimited, we’ll work with you to design and build affordable yet impactful commercial storefront signs.
Designing Storefront Signs That Speak Volumes in San Jose
- Color Psychology: Use colors that evoke the right emotions. Bright colors like red or yellow grab attention, while blue conveys trustworthiness.
- Font Choice: Keep your text legible and on-brand. Script fonts can look elegant but may be hard to read from afar.
- Lighting: Add illumination to make your store signage visible day and night. Options include LED lighting or backlit signs for added flair.
- Size and Proportions: Ensure your sign’s size complements your storefront without overwhelming it. A well-proportioned retail storefront sign can draw attention without cluttering the space.
- Call-to-Action: Incorporate a subtle nudge, like “Visit Us Today” or “Exclusive Deals Inside” to encourage foot traffic.
Beyond First Impressions: Maintaining Your Storefront Signs
- Cleaning: Dirt and grime can dull your sign’s appearance. Schedule routine cleaning, especially for outdoor storefront signs exposed to the elements.
- Inspection: Check for damage, fading, or lighting issues. Addressing problems early can extend the lifespan of your store front signs.
- Repairs: Work with a reliable storefront sign maker, like Signs Unlimited, in San Jose CA to handle repairs quickly and efficiently.
Why Signs Unlimited is Your Ideal Storefront Sign Partner
- Expertise: With over 30 years of industry experience, we understand the nuances of effective business storefront signs.
- Customization: Whether you need sleek custom storefront signs or durable outdoor storefront signs, our team crafts designs that perfectly match your vision.
- Customer Support: From concept to installation, we’re with you every step of the way.
Best Storefront Sign Makers “Near Me”
A successful sign system requires the help of experienced storefront sign makers in San Jose. Signs Unlimited is your go-to when it comes to effective sign solutions for your business.
Our team makes storefront signs from high-quality materials that are expertly designed for your business. We make sure to assess your business and location in San Jose. This allows us to make the right recommendations that best benefit your business.
Contact us today with your storefront sign needs, and we’ll be happy to give you a free quote!
Frequently Asked Questions
A storefront sign is any sign you put at the front of your store. It needs to have your business’s name on it, so people know what service you offer. You can have other signs at the front of your store as well, such as window graphics and board signs, that can advertise promotions and other deals.
The purpose of any sign is to communicate information. A storefront sign should let people know what you are selling, and be a visual representation of everything your business stands for. They should be welcoming and designed to capitalize on space and the environment to entice people to enter.
They can be made from many different materials. There are metal signs, acrylic signs, plastic signs, channel letters that light up, etc. They should be made from durable materials so they can withstand all weather conditions.
The cost will range depending on the size of the sign, the materials being used, and the labor involved. The price can run anywhere from a few hundred to a few thousand dollars. A storefront sign is the most important sign your business will have, so set it up for success.
Buildings can have a variety of different signs in front of them. There are pylon signs, monument signs, board signs, etc. A sign that is mounted directly above the entrance of your business is a storefront sign and is one of the most important signs for your business.
Depending on how extravagant or simple the design is, the cost will vary. Signs with lights will cost more than ones without them on average. However, you can still get certain illuminated signs at a better price than some non-illuminated storefront signs.
It can take anywhere between a few days and several weeks to make a storefront sign; it all depends on what is required of the job. We let you know the time it will take us to make your sign upfront.
If you align yourself with the right team of experienced sign-makers, you can be sure your sign will turn out just the way you want it. When you work with us, we keep you in the loop so your product arrives how you ordered it, and in some cases even better.
There is no right or wrong answer; it all depends on what your goal is. Surrounding yourself with experts who can help you make the right choice is beneficial if you are unsure of what you want.
It depends on the materials you use, but you can expect it to last between 5-7 years, and even up to a decade sometimes.
