US Small Business Administration: “In a highly impulse oriented business, good signage can be the difference between the success or failure of the business.”
What makes the sign industry so unique? According to research, no other industry has as much influence on the quality of their local business economy. The US Small Business Administration promotes the importance of signage to business success, attributing retail viability in large part due to the on-premise sign. From SBA.gov website: “In the U.S. retail economy, on-premise business signage symbolizes the most universal of all advertising options, surpassing television, radio, print, and direct mail. Today’s signage is expansive and innovative. It can effectively and attractively perform a vital communication function alone or in partnership with other advertising media….Effective signage is a critical component of your retail business’ success, and can contribute to the success of all businesses.” Every purchase of a sign can impact not only the end-users operation, but also the community in which it is located. See SBA.gov full text.