At first, it might not seem like you have a major need for lobby signs inside the main entrance of your business. After all, if your customers are already there, it stands to reason that they know who you are, why they came, and what they want.
In reality, this is a mistaken assumption and a large, highly visible sign in your lobby can be a powerful tool for your customers and your company itself. Having a visible sign achieves several important factors that all contribute to company success. Let’s break them down.
Clear Identification
Highly visible signage right inside your lobby is the simplest and most direct way of clearly letting any visitors who enter know that they’ve come to your place of business. If they were looking for you on foot, your office signs are how they’ll understand that they’ve arrived, and that makes engagement with them quicker. This same rule applies to visitors of any kind, including potential hires and delivery personnel or possible business partners. The presence of the sign is a simple measure for effective and immediate business identification.
Branding
You want to showcase your company by clearly identifying everything that belongs to it with visible, memorable branding. Your business office or visitor area is likely one of the most essential parts of your business property and assets, so branding in that specific spot with a wall logo becomes essential. Lobby signage immediately lets clients, potential business providers, and employees see your logo, your motto, and any other message your sign conveys and then associate it with their experience. This can create an excellent first impression that stays with them for a long time.
Employee Engagement and Morale
Your employees are a crucial element in the success of your company and you want them to remain engaged with you. A lobby sign might not seem like something that would directly improve this engagement, but it absolutely can. By seeing the sign and any logo, message, or motto it displays, the people who pass through your lobby daily to help your business grow will be reminded of why they’re there and what they’re contributing. Ideally, this should motivate them to feel like a part of a vibrant team effort.
Guidance
Lobby signs don’t just have to be about branding. They can also help other business visitors, customers and staff rapidly understand practical information. Thus, if you use a lobby or reception sign with brand visuals on it, you can expand it to include information that directs people in the direction they need to go to talk to a specific area of customer or employee service. This will help you retain attention and save time for everyone who visits.
Arranging for Your Lobby Signage
Regardless of what industry or endeavor your organization is engaged in, a lobby sign will be enormously helpful for all of the reasons described above. If your office still lacks one, you’re missing out on many subtle but important benefits. This is easy to fix by having your custom sign made to order with exactly the text and visuals you need. Signs Unlimited can help with exactly this. Our professional signage experts can rapidly and precisely install the lobby sign of your choice with minimal hassle or delay. Contact us now for a free quote.
