Your dream has come true; you’ve started your own business! Now you face a new set of challenges because you don’t just want to run your own business, you want to become a successful business owner that’s admired in the community. Now you need the right marketing strategy, and that involves something we know all about: business signs.
At Signs Unlimited, creating signs is our business, and we have unlimited ideas to help businesses in San Jose, California.
What Should You Include in Your Business Sign?
In today’s world, more and more people are becoming entrepreneurs and trying their hand at becoming business owners. It’s a competitive market, so you need to stand out in the crowd. Here are a few tips on what you should include in your outdoor business sign.
● Be Creative
Being creative and unique is a surefire way to stand out. Use your branding to create signage that is unique to your business.
● Keep It Short and Sweet
One of the greatest writers who ever lived—Ernest Hemingway—believed in writing short sentences to keep people’s attention. You can apply this in your advertising. People aren’t going to take a long time to read your business sign, so get to the point fast, and tell them what they need to know.
● Be Clear and Concise
You want your company name and logo to be readable, so choose a font and color that is easy to read. Make sure your text color stands out from your background. You should also try to avoid busy fonts like scripts that can be difficult to read.
● Location
Location is everything in advertising. You want your outdoor sign positioned in a place where it will be seen by as many people as possible. The more people that see your sign, the more chances you have of converting passersby into potential customers.
Match Your Style to Meet Your Goals
Different types of signage can be used to achieve different goals. If you are trying to run a country club or hotel, then using an impressive sign—like a monument sign—might be what you need.
The whole point of an outdoor business sign is to pull in customers, so make sure you cater your sign to your intended crowd.
Give Us a Call
Whatever your signage needs, we have the answers. At Signs Unlimited, we’re here to help because we want to bring the best out of you and see the city of San Jose, California, thrive. So pick up the phone and call us at 408-224-2800 or contact us through our website. The business sign you need is a quick phone call away.
