Digital and online advertising has gained increasing popularity over the years. This age of technology has led business owners to gain visibility through the world wide web. However, there is still a lot of data that shows how outdoor advertising contributes to the visibility and profit increase of many businesses.
What Are Outdoor Signs?
Outdoor marketing signs are any type of sign located outside your store or office. These give your business visibility so customers can easily spot your facility.
Because these are located outdoors, exterior signs are usually made of high-quality, durable materials. This enables them to last long through inclement weather conditions. Outdoor business signs are also often larger in size to easily catch attention.
There are a variety of outdoor advertising signs to choose from. These may include, but are not limited to:
- Channel Letters
- Monument Signs
- Pylon and Pole Signs
- Real Estate Signs
- Vehicle graphics
- Wall Murals
- Outdoor Hanging Signs
- Awning Signs
Why Get Outdoor Advertising Signs
Outdoor signs are a crucial part of any business in San Jose, CA. The following reasons tell us why:
Business Exposure
No one will buy your products or services if they don’t know they exist. Outdoor business signs allow you to announce your place in the local market.
Unique channel letters, for example, make you stand out among different business establishments in your area. They call attention to your space and invite your target audience to visit your store.
Location Marker
Outdoor building signs such as monument signs make for a great location marker. This is especially useful for hard-to-find businesses. These act as wayfinding signs, telling customers where you are and where they should go should they need your products or services.
Sales Driver
It is said that 68% of people make their purchasing decisions while inside their vehicles. This makes commercial signs extremely important. Signs that attract motorists and passersby can potentially increase your business profit.
Cost-Effective Marketing
While adding outdoor building signs may be an overwhelming venture, the returns you get are definitely worth it. The cost of outdoor ads is lower compared to other traditional materials such as tv ads and print.
Commercial signs, while a big initial investment, virtually pays for themselves in the long run. The benefits you get, from visibility to profit increase, is well worth what you spend on.
Outdoor Marketing Made Easy in San Jose, CA
It is no question that all types of outdoor business signs provide significant benefits for your business. The next step is to find the right sign maker that can deliver high-quality signs for you.
Signs Unlimited is committed to producing the perfect sign solutions for your business. We only choose the best materials and make them using advanced technology. This ensures durable and long-lasting exterior signs for you to enjoy the rewards of.
Get visible in your local market today. Contact Signs Unlimited for your outdoor business sign needs, and we’ll give you a free consultation!
